Greg Herlein

Building tech, and teams that build tech. Software, cloud, electronics, whatever.

Digital Signage: From Playback to Perception

In recent years, digital signage has become a solved problem: push content to screens reliably, at scale, on schedule. That’s not enough anymore. The market is now demanding screens that perceive — that understand what’s in front of them and respond in real time. Most of the hardware deployed in the field today will fail at that job because the foundational assumptions are wrong. Here’s what’s actually required and why the infrastructure choices you make now will define your deployment for the next decade.

The Future of Software Engineering: What I Know and How I Know It

A recent industry retreat of senior engineering practitioners published their findings on where software development is heading. Reading it felt like someone had been reading my mind — and the minds of the people I follow online — and synthesized it all into one document. When a lot of people arrive at the same conclusions independently, that’s signal worth paying attention to. Here’s my take on each major theme.

Where I Learned Excellence

I’ve been thinking a lot about excellence lately. Not the motivational-poster kind. The real kind – the kind that gets baked into your bones when you’re twenty-two years old and surrounded by people who simply will not accept anything less. For me, that happened on a nuclear submarine.